Securing a big-name artist is only half the battle. If no one knows about the show, you’ll still be staring at empty seats. Here’s how to promote a national act and ensure a packed house:
- Start Early
Begin your marketing campaign 90-120days out. Build momentum with early announcements, ticket presales, and countdowns. - Use Multi-Channel Promotion
Combine digital ads (Facebook, Instagram, Google), email blasts, text messaging, local radio, press releases, and posters. Your artist’s name gives you credibility—use it. - Leverage Artist Assets
Request approved images, logos, video clips, and tour hashtags. Make sure your promo materials align with the artist’s branding. - Work with Local Influencers or Sponsors
Collaborate with local businesses, media outlets, or influencers to amplify your reach. Sponsor tie-ins can add marketing power and offset costs. - Track Performance and Adjust
Monitor ad spend, click-through rates, and ticket sales weekly. If something isn’t working, pivot fast.
Don’t assume a big name will sell itself. Promotion is your responsibility, and it’s critical for profitability.