Booking a national music act can elevate your venue or event to the next level—but it comes with high stakes and complex logistics. Before you start sending offers or dreaming of a sold-out night, here are five crucial things to understand:
- Have a Realistic Budget
National acts don’t come cheap. Beyond the artist’s fee, you’ll need to account for travel, lodging, hospitality, backline (gear), promotion, staffing, and potentially even licensing fees. Know your break-even point and price tickets accordingly. Cost of an act will vary on venue size and ticket pricing. Private events are usually significantly higher than playing a venue. You also want to account for providing sound, lights , stage, stage cover and staffing. - Understand the Offer Process
Booking is not done with a handshake—it’s a business proposal. You’ll submit a formal offer that includes the date, venue details, ticket pricing, marketing plans, and the financial terms. This offer is reviewed and either accepted, countered, or declined by the artist’s agent. - Get the Contract Right
Once your offer is accepted, a contract follows. Make sure to review all terms carefully—especially regarding deposits, cancellation clauses, performance times, and production expectations. Hire a lawyer or consultant if you’re unsure. - Read the Rider Thoroughly
A rider outlines the artist’s technical and hospitality needs. This can include sound, lighting, stage setup, meals, drinks, hotel quality, and more. items are negotiable but usually the bigger the artist the less you can negotiate. Some requests may seem over-the-top, but they’re part of the deal. - Plan Ahead—Way Ahead
National acts are booked months (sometimes a year) in advance. If you want a shot at a touring act, especially one routed through your area, you’ll need to plan and promote early.